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- Your will hear a lot about the importance of a lot of content. While I definitely agree that content is king, there is no need to write volumes.
You can reach the top of the search engines with a page word count of between 100-1000. Below 100 is probably too little for the search engines. Above 1000 is definitely too much for your visitors. Certainly do not be intimidated into writing pages and pages of copy for your home page.
The content of the page must be unique and read worthy. Also user must find the page having lots of information related to the topic mentioned above. Use average word related to keywords. You do not need to be paranoid about density.
You can have some pages which have a high density, and some which have a low density.
If your site is hard to read, people will infer a lot about your offering readability is all-important to visitors, And after all, it is the visitors who buy your product or service, not the search engines.
It is best to only target one keyword per page. If you try to target more, your keywords will be competing against each other. If you need to target more than one keyword, simply create a page for each.
When assessing what your website is about, search engines pay close attention to the words you use in your text links and headings. So make sure your links and headings are keyword rich.
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