SINGLE AND KEYWORD PHRASES
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Single And Keyword Phrases
- In fact, you are better off targeting phrases, not single words. For most categories of fields, there is simply too much competition for single keywords.
For instance if you optimize your site in cure remedies, then your normally would not choose (remedies) as your keyword. There are nearly 200 million results and the top rankings are dominated by the multi-nationals health care industries. What is more, research shows that customers are becoming more search-savvy.
They are searching for more and more specific strings. They are learning that by being more specific, they find what they are looking for much faster.
So instead of targeting (cure remedies), try to think of a more specific keyword phrase.
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